Under the partnership, all V by Very denim suppliers have signed up to Jeanologia’s environmental impact measuring (EIM) platform that assesses water/energy consumption and chemical impact to score garments as low, medium or high-impact. The retailer will use Jeanologia’s platform to ensure that 100% of its own-brand denim production is low-impact by 2025, up from 60% currently. 

“Very and Jeanologia will now work collaboratively with suppliers to provide eduction, support and advice on improving scores by implementing more sustainable denim washing, ageing and finishing processes in factories”, Very Group said. The partnership supports the retailer’s wider plans to improve the sustainability of its V by Very collection, with 90% of the cotton used now coming through …