Those are some of the conclusions of a new survey of 5,000 people across EMEA and APAC by Rakuten Marketing, which said that UK brands seem to be very popular among shoppers abroad. In fact, as many as 45% of international respondents said they’d make a purchase from the UK this Christmas season. Rakuten said that two-thirds of shoppers generally plan to consider buying gifts from overseas this time. And UK brands topped the popularity list for those who plan to shop across borders, especially those from Germany (60%), Singapore (49%) and Australia (44%).

And many consumers are looking at the luxury sector with 64% of European and APAC consumers looking to purchase gifts from luxury brands such as Hugo Boss, Chanel and Gucci. Rakuten didn’t say what type of purchase that woul…